Harley Davidson woos Indian women
US iconic cult bike maker Harley Davidson seems to be making the right moves to woo Indian women. Within a month of having its first woman buyer in the country, it has added a second one and is eyeing many more.
Hyderabad-based 33-year-old architect Kasthuri Deodhar has become the second woman to own a Harley Davidson in India after Bangalore’s HR professional Sheeja Mathews.
“I am sure many more ladies would love to ride a Harley. I really liked when so many people stared at me while I was riding the bike,” Deodhar said from Hyderabad on phone.
That’s a comment that officials at Harley Davidson India love to hear.
“While we strongly believe Harley Davidson is more of a state of mind and it transcends gender and age, we see a tremendous potential with Indian women riders,” Harley Davidson India, Director (Marketing) Sanjay Tripathi said. He said it is a reflection of a changing India of the 21st century.